Selling Out

The song had summed up so much about what we adored and feared in life - love, beauty, and the permanence and inescapable reality of death. Now the song was being used to sell us a mid-size sedan.

Synch Licensing Basics

It’s selling out!” “It’s the savior of the music business!” “Some dickhead put my favorite song on a commercial!” “I’M CONFUSED!!!” Welcome to synch licensing!